The Internet of Things: We Are the Jetsons.

“Meet George Jetson.”

These are the words that introduced the world to the classic cartoon about a family living in a futuristic, impossible world in which people drove hover-cars, talked to each other on screens, and in which inanimate objects communicated.

Welcome to 2016. We are not quite driving to work in the air yet, but we are close to surpassing the futuristic world of the Jetsons. The Internet of Things (IoT) has arrived. The IoT refers to the connection and communication between inanimate objects. It is estimated that there will be over 50 billion connected devices by 2020:

iot devices

This is no small trend. This is now, and this is the future.

Take a look at a projected IoT-saturated future home:

internet of things home

Consumer wants have already been identified, and the IoT is no longer seen as that impossible, fun world the Jetsons lived in. As consumer wants grow, companies and marketers should keep their eyes and ears open.

What does the IoT mean for marketing? The IoT holds endless possibilities for creativity and innovation. Marketers must adapt to a changing world or they will get left behind. For example, the refrigerator listed above as a “most wanted” object is a perfect opportunity for some marketing activity. The refrigerator could automatically link to a smartphone grocery list when eggs or butter are running low. Rather than generic “butter” being added to the list, “Land O Lakes butter” could be added, thus advertising the brand by what was previously bought. Think of the customer retention possibilities! This is just one small way marketing can work within the growing world of IoT. I’ll leave you with the comic below:

internet of things comic

Devices are already communicating. Are you ready?

 

One thought on “The Internet of Things: We Are the Jetsons.”

  1. Very cool post! I loved the diagram on the home of the future. One of the somewhat wanted items included packaged foods sending alerts when an item is on sale and display nutrition information for a specific amount of food determined by the user. I think this is genius. I have a very specific hair product I use and it is a little expensive. When I am close to running out I check the website daily for weeks until they run the buy one- get one 50% off sale. Having an alert sent to my phone would be great so I wouldn’t have to check daily and miss the sale!

    Another item that I think might be found in the home of the future is some sort of device that monitors the weather and provides an alert to help prepare the consumer for when someone may need a heaver coat or an umbrella. Currently, consumer may just check their weather app in the morning before they get up or after they get ready. This device can even be a voice alert after the alarm is turned off. I’m not sure how it would work, but wouldn’t it be nice to know it was going to rain before I spent 20 minutes fixing my hair!

    Like

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