Why You Should Be Proud of Facebook

Facebook just released a feature that many have been waiting on for years: Facebook Reactions!

fb reactions

These emojis fulfill user requests for the ability to click more than just a “like” button and to be able to “react” to posts in other ways. Of course, there will be a plethora of people wanting other buttons to be added now that they see these reactions, but one thing you will never see is a “dislike” button. Tech Insider spoke with Sammi Krug, Facebook Reactions product manager, who reported that “A dislike felt very binary to Mark [Zuckerberg] and the team.” Yes, the reactions now encompass more than simply liking and disliking, but the real victory here is the dedication for using Facebook for positively associating with other users. zloveyay

Zuckerberg has been aware of the desire for a dislike button for a while, but didn’t want to encourage down-voting posts and degrading users. The solution to this took the form of the “angry” emoji as a result of Zuckerberg agreeing, “Not every moment is a good moment.”

With this decision, Zuckerberg did a great job in keeping Facebook as a site that people will want to continue to use and visit without the fear of meanness or cruelty.

Are you satisfied with the new reactions? Did Facebook miss any reactions that you think should’ve made the cut?


4 thoughts on “Why You Should Be Proud of Facebook”

  1. I have seen some uproar on social media that Facebook still did not include a dislike button, but I agree with Zuckerberg’s decision. Including a dislike button would create a negative environment. I think the sad button is long overdue, as it is awkward “liking” someones post that is bad news, but you also don’t want to ignore it completely. I used the sad button yesterday when one of my friends posted sad news that her cat died. A sad face is definitely more appropriate in that situation than a “like”.

    Liked by 1 person

  2. Hi ,

    Great post! I agree, the decision to keep “dislike” off the website definitely helps in eliminating users from wanting to try to use the website as a means of humiliating someone. Consumers aren’t the only ones trying these new reactions out and liking them; advertisers love the idea. In fact, as Wired (2016) business reports, “Reactions offer a wider palette of emotions to put on public display”. When consumers openly display their affection for particular content, it can help advertisers cater content and gain a better understanding for the consumer’s behavior. While “reactions” help give the brand some insight into the consumer’s interests, some users are suggesting it’s not a consensus and it’s not accurate if there is no emoji added for content that is disliked or disapproved .

    In regards to adding any other ‘reactions’, many psychologists agree that there are six basic emotions (happiness, sadness, fear, surprise, anger and disgust) and all other emotions are made up in combination of these. I wonder, though, if we will see other characters become the ‘reactions’. For example, in email messages, emoticons started as smiley faces, but now emojis have taken over. Everyday we are seeing a new transformation of characters being used (for example, robots, cats, and dogs). I wonder if adding in these same emojis (as reactions) could transform the original emoticon face?

    Great discussion!



  3. Great post! It seems that the decision to incorporate these emoji reactions came largely from the people accessing Facebook via mobile devices. In December of 2-15, 1.44 billion people accessed Facebook on mobile, and of people who access it on both a monthly and daily biases, 90% of them do so via a mobile device. Thus, simply allow for the consumer to comment a response takes too much time on a mobile keypad. Consumers needed an easy way to leave feedback that was quick, easy and gesture based. Thus, the implementation of the emoji reactions.

    Do you think Facebook’s response to the growth of mobile will be mirrored in other social media applications?



  4. I understand the reasoning behind not including a dislike button. In today’s environment, there tends to be so much other negativity, I applaud people who are trying to weed through that and keep a voice of positivity.

    Facebook needs to rework the communications behind emoji notifications — right now they are seperate than likes and I think it makes the site a little clunky, but that’s just me. If they stay true to their changing ways, this will likely change in a few weeks anyway.

    I wonder, too, how much it will be used? I know people are using it now because it’s new and exciting, but will the ease of liking take back over? Hmmmm.


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