Mobile + Video = Consumer Attention

Mobile marketing has been on the rise for the past few years, and it will continue to grow in the next few years. This is not a surprise to any of us. The following graphic speaks for itself on the importance of this marketing vehicle:

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Video marketing has also been on the rise, and these facts may be even more staggering:

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With so much power in a marketing vehicle and a marketing tool, the two together are an unstoppable pair. The greatest advantage a marketer can gain from putting video on mobile is a stronger and less-distracted consumer attention-span. Research reveals that when users watched a video on TV, the video was the only activity going on for 28% of the time. When watching on a mobile phone, consumers gave the video their sole attention for 53% of the time. In addition:

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Does this mean marketers should put all of their efforts into mobile video marketing? Absolutely not! It does mean, however, that this can be an impactful aspect of an integrated marketing campaign.

How would you best integrate mobile video as a supplement in a greater campaign?